Branding

HeartChat Identity

Scope
Applications

Case Study

Hearchat is a multicultural mental health services launched in 2020. I was the principal designer for the branding and the web design. The scope of the project was to create an identity that would appeal to people of all cultures and provide a positive outlok to seeking help.

Stigma was a major issue to seeking help. The project was done over the first year of COVID-19, mental health was a big issue and HeartChat was a project I was glad to be involved with. The client wanted a vibrant colour palette to represent to diversity in their clientele.

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